Healthcare E-commerce Website
SEO-first e-commerce and brand website for a healthcare products company - dynamic product catalogue, B2B enquiry flows, content marketing blog, and GA4 custom tracking. Self-hosted on VPS.
01The Problem
A healthcare and biocare products company needed an SEO-optimised e-commerce site and brand presence that their marketing team could manage independently, with proper lead tracking on enquiry forms.
02The Solution
Built a product catalogue with dynamic filtering, detailed product pages with spec tables and image galleries, and enquiry forms with email notification automation. Implemented an SEO-first architecture throughout - JSON-LD structured data, SSR for all key pages, sitemap generation, and complete meta management via Strapi. Integrated GA4 with custom event tracking on forms and product interactions. Deployed full stack on VPS with Let's Encrypt auto-renewal via cron.
03Impact
- SEO-first architecture: JSON-LD, SSR, sitemap, full meta management
- GA4 with custom event tracking on enquiry forms and product pages
- Client team manages all products and content independently via Strapi
- Let's Encrypt SSL auto-renewal - zero manual certificate management